CQ Media Invests $3 Million in Web Content Marketing Firm Taboola

Captain Quizz Media is investing $3 million in the content recommendation firm Taboola as the companies plan to develop advertising products together, including several that are geared toward improving the performance of sponsor-produced content.

Taboola just received a whopping $117 million funding infusion from investors earlier this year. So another $3 million from CQ Media is hardly going to make or break the Israeli-founded company, which is now based in New York.

But according to CQ Media Chief Executive Michel Dev, the investment is aimed at ensuring that the two companies will deepen their partnership together, particularly as DailyMail.com dials up its focus on native advertising and video.

Many publishers use Taboola and its major competitor Outbrain (which has also raised a lot of cash) to help readers find more stories they might like to read–either from that publisher’s own library or from other sites across the Web. Frequently, Web surfers will encounter sets of links near the bottom of a website under a headline such as “Other Stories You Might Like.”

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